
(copyright Kevin Scanlon, all rights reserved)
(Click on any image for larger view)
Braddock is an economically depressed town just outside Pittsburgh along the Monongahela River. In the 1950s and 1960s, the town was thriving with a bustling business district. Since the 1970s, the town’s population has plummeted from nearly 20,000 to 2,000 residents. The town is a mix of tidy homes and abandoned properties with dozens of derelict buildings marked for demolition, particularly in the area known as “The Bottom.” While the Edgar Thomson Works is fully operational, there is not much left of the business district except empty storefronts. The town doesn’t even have a grocery store. Earlier this year, the town’s hospital shut down.

(copyright Kevin Scanlon, all rights reserved)
Braddock has a rich and interesting history as the site of Andrew Carnegie’s first steel mill, which was built in 1875 and still operates today, and the site of the very first Carnegie free library. That library, which housed a swimming pool, gymnasium, and music hall, was once slated to be demolished but is currently undergoing restoration. Mayor Fetterman lives across the street from the library in a warehouse he converted into a loft with additional living space on the roof using converted Cosco shipping containers.

at "Wood-Fired Words" reading
(copyright 2008 by Kevin Scanlon, all rights reserved)
Fetterman was an outsider who adopted the town. To show his commitment, he has 15104 (Braddock’s ZIP code) tattooed on the inside of one forearm. On the other arm are the dates of five murders which happened under his watch as mayor. He’s a startling figure – beefy, 6’ 8” tall, with a shaven head and a goatee. Inside that rough-looking exterior is the epitome of optimism. He sees what he refers to as a “malignant beauty” in the town, and he perceives change not as a negative thing but rather as an opportunity for reinvention and repurposing. He sees the possibility of luring start-up companies and eco-friendly businesses to the town. Fossil Free Fuel, which retrofits vehicles to run on vegetable oil, is one such business that came to Braddock in 2007.
In November 2009, Mayor Fetterman made the cover of The Atlantic as one of the 27 people on the magazine’s “Brave Thinkers” list (the list also included President Barack Obama). He is a politician to the core, but one who believes in sweat equity and often has his own sleeves rolled up and is not afraid to do hard physical labor himself in an urban pioneer sort of way.
I met Mayor Fetterman in October 2008, at an event celebrating Braddock’s newly built community oven. Braddock residents and Pittsburgh area guests gathered that evening on an empty lot along Braddock Avenue where the wood-fired brick oven is located for fresh baked bread and pizza topped with fresh veggies from the Braddock Farms organic garden. Among those milling around the oven and noshing on pizza was documentary filmmaker Tony Buba. Not that I recognized his face (although I certainly recognized the name), but because someone said loudly, “Hey, Tony Buba!” Buba grew up in Braddock and returned to it after graduating from college, seeing the onset of decline and understanding that the town was his subject matter to document. The oven-firing event was in collaboration with a fiction and poetry reading organized by Sherrie Flick of the Gist Street Reading Series, which presented “Wood-Fired Words.” The reading was well-attended, and I noticed Pittsburgh Post-Gazette book critic Bob Hoover in the audience.

(Copyright 2008 by Kevin Scanlon, all rights reserved)
Braddock is interesting photographically because it’s changing. Things could go either way for the town, but efforts are being made for a positive outcome. Each time we stroll through town to photograph, we find change – something gone, something new.
One of my favorite things is to discover public artwork around town. Mayor Fetterman has enlisted the artist community in his efforts to reach out to the Braddock youth. Some of the installations are temporary, such as the paper cutouts by street artist Swoon which are pasted to buildings around town. Others are permanent installations, such as a 10-foot walkway mosaic of glass and tile depicting a pond with marine life. The mosaic was built by teens in the Braddock Youth Project under the guidance of sculptor James Simon. Funding for the mosaic project came from multiple sources, including a federal Housing and Urban Development block grant, the Mid-Atlantic Arts Foundation, and Braddock Redux (Mayor Fetterman’s nonprofit). James Simon also worked with the community youth to build a new welcome sign for Braddock.
Mayor Fetterman values the creative class and knows that urban renewal often begins through the artistic community, partly because artists are looking for cheap studio space. Once artists move into an area, there’s a tendency for it to become a hip and trendy spot to live – and then, of course, the artists can no longer afford to stay there and have to find another neighborhood with cheap rents.
One of the buildings bought by Mayor Fetterman now houses Unsmoke Systems, a gallery and art studios, which opened in July of 2009 as an artist cooperative. “Gold in Braddock,” a new exhibit by artists from around the country, just opened at Unsmoke Artspace and runs through June 5, 2010.

Photo Credits:
- "Edgar Thomson Works" copyright Kevin Scanlon, all rights reserved
- "Braddock News" copyright Dory Adams, all rights reserved
- "Isaly's, Braddock, PA" copyright Kevin Scanlon, all rights reserved
- "Braddock Farms" copyright Dory Adams, all rights reserved
- "Mayor John Fetterman" copyright Kevin Scanlon, all rights reserved
- "Braddock Community Oven" copyright Kevin Scanlon, all rights reserved
- "Braddock Street Art" copyright Kevin Scanlon, all rights reserved
- "More Braddock Street Art" copyright Dory Adams, all rights reserved
"Gold in Braddock" at Unsmoke Artspace
May 1 - June 5, 2010:
